5/1/2023 0 Comments Success storyThis will make the final piece inherently different-and more credible-than content that centers solely on how your company sees the world.Ī success story should explain the challenges that led the customer to make a change, describe the solution, and then focus on the benefits. ![]() Be sure to let your customers tell their real-world stories about your product. A success story should provide a fresh perspective. Chances are you’ve already produced Web pages, data sheets, and white papers that allow customers to dig deep into your explanations of your unique technologies and product features. Make sure the voice of your satisfied customer shines through by including a substantial quantity of quoted material. For potential customers, learning about product benefits from a third party that has used the product in the real world can be tremendously influential in their purchasing decisions. ![]() The best success stories are convincing testimonials that help prospects identify with-and desire to emulate-your satisfied customers.īut what does an effective success story look like? What should it include? Who should tell the story? How long should it be? Whether you plan to use the story in a case study, blog post, video testimonial, presentation, social media communication, or as part of some other deliverable, four ingredients are essential for maximizing the impact of a story that promotes your products and services.Ī success story offers a unique opportunity for a satisfied customer to sing your praises. This form of sales literature provides real-world evidence of how a product or service makes a difference. Done right, these stories overcome skepticism, shorten sales cycles, and help close deals. If your business is similar to most IT companies, success stories are likely to be the most valuable marketing content you can produce.
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